onclickConnect Process

The process of being found and converting on the web is both an art and science. Considering the ever changing nature of search on the web and that each project is different, our process is customized to meet your needs. However, there are certain basic fundamentals to the process.

Target Market

Understanding and defining your target market is absolutely the most important aspect of the process. A clearly defined target market impacts everything from key word selection to landing page design to pay-per-click campaigns.

Web Design and SEO

Web design and SEO are very closely related and are done in parallel. Once this stage is complete, your web site will be functioning on the internet.

Internet Marketing

Now comes active marketing to increase your web connections and drive traffic to your web site. This will almost certainly include active blog writing and will likely include submission of articles to e-zine's and pay-per-click campaign's. Other marketing techniques such as pod casting may be undertaken depending on products and services offered and your target market.

Conversion

Conversion is the point. Instead of visitors just clicking around your site, the goal is to convert through a call to action. This could be signing up for your newsletter, filing out a form requesting more information or booking a session.

Repeat

It is important to understand that this not a one-time process. Search engines change their algorithms. Your target audience may change. You may face new competition. All of this leads to a continuous process of improving your web marketing. Not unlike old marketing techniques (e.g. direct mail), marketing on the web is a constant process.