Search Engine Optimization

Search Engine Optimization (SEO). What is it? If you Google SEO, you will get millions of search results. This may lead you to believe that it is some complicated science or voodoo magic. The truth is it is a little bit of both.

Short version of the story

Only a few years ago as the internet, as we know it, was forming, many companies raced to provide a servie that would help us find what we wanted on the internet. Google took over that function and today is the number one search engine with over 65% of the search market. Now Google has become a verb and we all strive to be on the first page of Google.

How does Google find you?

It is basically the same for all search engines. Programs, called Spyders, crawl the internet 24 hours a day, 7 days a week, 365 days a year to "index" every website in the world.

In order for Google to "find you", they have first find your site and then understand what your site is about.

How does Google (or any search engine) know what you are about?

The simple answer is you have to tell them. But how do you that?

You tell them by speaking their language. That means that your website programming has to speak a language that the search engines understand. The search engines use computer programs to search your site looking for information that tells them what you do. If you want them to understand your site, and your business, your website has to speak their language. This means the code that makes up your website must conform to Google's ability to read.

How do you get found?

We can help. Consider that for the most part, no one uses the yellow pages, responds to direct mail or is reading a newspaper. Every day that passes this is even truer. Being found on the web is the key to not only growing your business, but to staying in business.

At onclickConnect, we spend our time seeking to understand the ever changing art and science of SEO which means we provide will do everything possible to make sure your website is found when someone searches for you.

Please feel free to contact us to discuss SEO for your website.