Keyword Research
Keyword research is one of the most important aspects of a successful website. The majority of visitors to your website will find the site by entering keywords into a search engine, most likely Google. Keyword research involves analyzing the words that people might use to find your site and then incorporating them into your website text.
Long and Short Tail Keywords
When people search for products and services on the Internet, they tend to start the search with one or two generic words. These are referred to as short tail keywords. Then people will usually add more detailed words.
For example, someone shopping for black Nike golf shoes might start a search with "shoes" and then search for "golf shoes" (shoes and golf shoes are short tail keywords). Then they will likely search for "black Nike golf shoes for sale" (long tail keywords).
Search Rankings for Keywords
It is often difficult, if not impossible, to rank highly in search results for short tail keywords. A search for "shoes" returned 245,000,000 results with www.shoes.com occupying the first position. While it might appear discouraging that it is difficult to rank for short tail keywords, ranking highly for long tail keywords is usually will put you closer to your customer. Why? Because someone searching for "shoes" could be searching for anything related to shoes. Someone searching for "black Nike golf shoes for sale" is pretty likely to be ready to make a purchase.
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Take advantage of this unique opportunity to bring the greatest value to your customer. Today's customers are searching for you right now. Contact us to make sure they can find you.