Get Connected

Are you still using traditional marketing such as direct mail, television and print advertising, and other forms of interruptive marketing? The web has provided a new marketing medium in which the old methods do not work.

The way that people communicate and interact with each other has significantly changed. The Internet is the vehicle for this change.

How to use the Internet to connect

Social networking (e.g. LinkedIn, Facebook, Twitter, YouTube), blogging, article writing, press releases, video and podcasts are the new ways to connect with current and new customers.

Social Networking

Social media sites like Twitter and Facebook are not just for telling your friends what you had for dinner. Now they are legitimate marketing tools. You may be surprised how many people are talking about your type of business on Twitter. Further Google now includes live Twitter feeds and YouTube video's in their search results. To connect with your customers and business partners, social networking cannot be ignored.

Blogging

There is no question. Blogging can be your number one marketing and PR tool. Blogs are an easy way to create content and get your company message out into the market place. And, not only are you getting your message out, you are building the importance and potential higher search engine rankings with every blog post. If you implement only one new Internet marketing strategy, make it a blog.

Article Writing

Another excellent way to connect with your customers and get your message out into the market is to write articles. This might seem daunting at first thought. However, the Internet is basically one large content sharing network and people are always looking for authoritative content. Sites like e-zine.com will take your article, and once it is approved, they will make it available to many other sites on the web which brings tremendous exposure to your website.

Press Releases

It used to be that press releases were used by big companies to announce changes in the company organization, new product or quarterly results. These press releases were written for the press and it was typically a mainstream media audience that read them. Not any more. Now you can issue press releases that are written for your customers and business partners, not the media. Press releases are a little known new marketing tool that can drive traffic to your site.

Video

The Internet and high speed broadband video connections are enabling the wide spread production of video's. YouTube is one of the most visited sites on the web. More and more, when a Google search is performed, the results will include a YouTube video on the first page of results; often in the top three positions. Videos are a great, cost effective means for spreading your message and connection with your customers.

Podcasts

Similar to video, podcasts allow you to communicate directly with your target market. Now you can even create your own podcast radio station. This allows your users to stream the content to their website as soon as it is created bringing them even more value than recorded podcast.

Get Connected

New technologies are making it easy to create compelling material with a desktop or laptop computer and this is what your customers want; not interuptive old marketing techniques.

If it all seems a bit overwhelming, but you would like to learn more, please contact us for a free consultation.