Copy Writing

Your website copy is the most important part of your site. No matter how many flashy videos and sophisticated navigation systems your site features, people and search engines read text.

Search engines read your site?

Yes search engines read your site. They use computer programs called spyder's to crawl your website. These spyder's are trying to determine what your site is about. You tell them by putting your keywords in strategic places on your site such as in the title, headers and dispersed throughout the page text.

How do people read on the web?

They don't tend to read every word on a page. They tend to read headlines and skim the text. This is why it is important to highlight your keywords in headlines and to put them at the beginning and end of the page copy.

Balancing copy writing for people and search engines

The rule of thumb is to always write for people. However, ignoring search engines could hurt your chances of your site being found through search.

We can help with your website copy writing. Please contact us for a free consultation.